Alaihal Media is the Social Communications wing of the Salesian Province of Trichy (INT), dedicated to using media and technology for social transformation, evangelization, and youth empowerment. Inspired by St. John Bosco’s vision, Alaihal focuses on spreading values through creative communication and digital platforms.
Key Focus Areas of Alaihal Media:
- Media Production – Creating films, documentaries, and digital content on social and faith-based themes.
- Youth & Media Education – Training young people in journalism, video production, and responsible media use.
- Evangelization through Media – Promoting Gospel values using modern communication tools.
- Social Awareness Campaigns – Addressing social issues like human rights, education, and environmental concerns.
- Publications & Digital Outreach – Producing books, magazines, and online content for faith and social development.
Alaihal Media serves as a voice for the voiceless, using media and technology to educate, inspire, and uplift society, in line with Don Bosco’s mission.
Our Team
Fr. Arockia Selvakumar SDB
Fr. Britto Francis SDB
Fr. Rubin Alex SDB
Fr. Mathew Antonysamy SDB
Mr. Suman
Reports
Introduction
Don Bosco Alaihal Media (DBAM) is a well-established media centre in Tamil Nadu that focuses on education, empowerment, and social transformation through media and communication. With a strong commitment to digital evangelization and media literacy, DBAM provides training, production, and outreach programs to empower individuals, particularly youth, through creative and technical skill development.
Brief History of Don Bosco, Manikandam
Established in 1995, Don Bosco Alaihal Media started as an alternative school before evolving into a leading media centre. Over the years, it has expanded its focus to include social communication, media production, and animation, supporting various educational and social initiatives. The centre plays a vital role in promoting media education and awareness, ensuring that young people, especially those from rural backgrounds, gain opportunities in the creative industry.
Don Bosco Alaihal Media Activities
DBAM engages in a wide range of media-related activities, including education, professional training, and community outreach. Through its structured programs, the centre fosters critical thinking, creative expression, and technological proficiency among students and professionals. By integrating traditional values with modern digital tools, DBAM aims to create an informed and empowered society.
DBAM’s Five Operational Wings
DBAM operates through five specialized wings that cater to different aspects of media education and production.
The DB Media Academy (DBMAC) is a premier training institute offering diploma and certificate courses in media-related fields such as photography, graphic design, video editing, and web development.
Alaihal Media serves as the production wing, responsible for high-quality multimedia content, including videography, photography, and digital media projects that support evangelization and social awareness.
The DB Animation Centre (DBACT) acts as a training and animation hub, providing leadership programs, faith formation, and pastoral animation for Salesians, religious educators, and lay leaders.
Alaihal Media Clubs create a network of student-led media groups in Don Bosco institutions that promote media literacy, critical analysis, and creative participation in media-related activities.
Alaihal Publications functions as a publishing division, producing books, magazines, and digital resources focused on faith formation, education, and social advocacy.
Training Programs (2024-25)
DBAM conducted several professional training programs in 2024-25, covering fields such as web development, graphic design, sound editing, photography, and video production. These programs were designed to equip students with industry-relevant skills, ensuring better career opportunities. Additionally, workshops and hands-on sessions allowed participants to gain practical experience in media and technology.
DBAM Productions (2024-25)
The media centre played a crucial role in documenting significant events through videography, photography, and audio productions. Notable projects included documentaries on social causes, music albums, and promotional videos for educational institutions and faith-based organizations. Through its media productions, DBAM aims to preserve important moments, advocate for marginalized communities, and spread awareness on various social and religious themes.
Smart Liturgy Initiative
The Smart Liturgy Initiative is a unique digital evangelization project that provides weekly liturgical resources, including sermons, responsorial psalms, and faith-based reflections. These materials are shared through social media, emails, and WhatsApp, reaching thousands of people. The initiative integrates technology with faith, making spiritual engagement more accessible to a wider audience.
Climate Change Mitigation Project
DBAM launched an environmental awareness campaign aimed at educating communities about climate change and sustainability. Through workshops, social media outreach, and educational materials, the project encouraged individuals to adopt eco-friendly practices. A dedicated social media campaign under the name “DB Green Trichy” was initiated to spread environmental awareness and promote green initiatives among students and local communities.
Graphic Design & Publications
The centre actively contributed to the creation of educational materials, advocacy campaigns, and institutional branding through its graphic design and publication services. Various posters, banners, and digital content were designed for schools, religious organizations, and social causes. Alaihal Publications released several books on spirituality, education, and environmental sustainability, ensuring a lasting impact in these fields.
Website Development & Maintenance
DBAM played a key role in managing and maintaining websites for educational institutions, religious organizations, and community projects. Enhancements such as improved navigation, SEO optimization, and digital archives were implemented to strengthen the online presence of these organizations.
Seminars & Animations
Workshops and seminars on artificial intelligence, digital media, and youth ministry were conducted for students, religious congregations, and educators. These sessions aimed to bridge the gap between technology and faith, equipping participants with modern tools for education, evangelization, and social engagement.
Key Events (2024-25)
DBAM actively participated in various events, including media conferences, film festivals, recruitment drives, and academic collaborations. These events provided opportunities to showcase DBAM’s expertise in media production, storytelling, and digital evangelization while fostering meaningful partnerships with institutions and professionals.
Social Media Presence
DBAM maintains a strong presence on various social media platforms, including YouTube, Facebook, Instagram, and Twitter. Multiple YouTube channels cater to different audiences, featuring religious songs, event documentation, and educational content. Through its online platforms, DBAM continues to expand its reach, making faith, media, and advocacy more accessible to people worldwide.
Staff & Equipment
A dedicated team of skilled professionals ensures the successful execution of DBAM’s multimedia projects. Specialists in media production, design, sound engineering, and web development work collaboratively to create high-quality content. The media centre is equipped with state-of-the-art tools, including high-end cameras, editing studios, sound production facilities, and digital workstations, ensuring excellence in every project.
Don Bosco Alaihal Media (DBAM) successfully conducted various programs and events throughout the year, focusing on media awareness, youth empowerment, and digital evangelization. Below is a detailed breakdown of the implemented initiatives.
Uravu Correspondent Meet
- Venue: Online
- Level: Province
- Date: November 17
- Participants: 25
- Impact Created: Training on report writing, enhancing documentation and storytelling skills.
- Youth Ministry Dimension: Social Experience
Don Bosco Global Youth Film Festival (DBGYFF)
- Venue: Various Places
- Level: SDB World
- Date: October
- Participants: 400
- Impact Created: Encouraged youth to utilize media as a tool to understand global culture.
- Youth Ministry Dimension: Social Experience
Illuminaire – National Catholic Media Conference
- Venue: Bengaluru
- Level: SPCSA
- Date: November 23-24
- Participants: 290
- Impact Created: Created opportunities for networking and collaboration in Catholic media.
- Youth Ministry Dimension: Education & Culture
Media Awareness Day
- Venue: Various Places
- Level: Zonal
- Status: Not Implemented due to tight schedules.
- Youth Ministry Dimension: Education & Culture
Media Symposium
- Venue: Province
- Level: Provincial
- Status: Not Implemented as focus was shifted to National Catholic Media Conference.
- Youth Ministry Dimension: Education & Culture
Boscom Meet – Mobile Journalism
- Venue: Mumbai
- Level: SPCSA
- Date: June 13-16
- Participants: 35
- Impact Created: Training on mobile journalism to enhance storytelling and reporting skills.
- Youth Ministry Dimension: Education & Culture
Training Programs
- Venue: Trichy
- Level: Province
- Status: Conducted Regularly
- Participants: 700
- Impact Created: Empowered youth with media production and digital communication skills.
- Youth Ministry Dimension: Education & Culture, Social Experience
Animations & Seminars
- Venue: Various Places
- Level: International / National / Province
- Status: Conducted Regularly
- Participants: 2,500
- Impact Created: Media awareness and education across different platforms.
- Youth Ministry Dimension: All Dimensions
Boscom Meet – Network & Collaboration
- Venue: Online
- Level: SPCSA
- Date: February 15
- Participants: 15
- Impact Created: Strengthened networking and collaboration within the Salesian communication network.
- Youth Ministry Dimension: Education & Culture
Luminata (Boscom) – Media Education Conference
- Venue: Online
- Level: SPCSA
- Date: March
- Participants: 300
- Impact Created: Provided in-depth insights into media education and digital evangelization.
- Youth Ministry Dimension: Education & Culture
Conclusion
Despite some events not being implemented due to scheduling conflicts, DBAM successfully executed a range of impactful programs. These initiatives significantly contributed to youth empowerment, media literacy, and digital evangelization, strengthening DBAM’s mission in media education and youth ministry.
Don Bosco Alaihal Media (DBAM) has outlined a structured annual plan for various media-related activities, awareness programs, and training sessions. These initiatives aim to enhance media literacy, leadership development, and cultural engagement at the province, zonal, and regional levels.
Planned Events and Programs
On June 21, the Uravu Correspondents Meet will be held in Manikandam at the provincial level, bringing together 30 participants for discussions on media initiatives and communication strategies.
In August, a series of Media Awareness & Media Club Training programs will be conducted across different zones. Therespuram, Tuticorin Zone, will host the session on August 24, followed by Madurai K. Pudur, Madurai Zone, on August 31. Another session will be held at Madhakottai, Trichy Zone, on September 1, and Salem Anbu Illam, Salem Zone, on September 14. Each of these sessions will engage 25 participants in interactive workshops focused on developing media skills and critical analysis.
In October, DBAM will participate in regional and global events. The Boscom Meet will be held in Sonada, bringing together 15 participants for collaborative discussions on media strategies within the Salesian network. Additionally, DBAM will actively engage in the World Don Bosco Global Youth Film Festival (DBGYFF), organized across various locations, expecting around 200 participants.
In November, DBAM will take part in Illuminaire, a regional-level Catholic media conference in Bengaluru, attracting around 250 attendees from different media and religious backgrounds.
The Cultural Fest, a province-level celebration promoting artistic and cultural talent, is scheduled for December 7 in Coimbatore, with an expected participation of 300 individuals.
In February 2025, DBAM will host two major events. On February 21, the Evaluation Meeting of Media Club Coordinators will be conducted at Madurai ITI, where 65 coordinators will assess the impact and effectiveness of media clubs. Additionally, a regional-level online media conference, Luminata, will be held, engaging 120 participants in discussions on emerging media trends and innovations.
Conclusion
The annual plan reflects DBAM’s commitment to fostering media awareness, skill development, and collaborative engagement within its network. Through training programs, regional meets, and media festivals, the centre continues to strengthen its role in empowering individuals and communities through communication and digital evangelization.
